Sustainable coffee is possible
The iconic Peet’s Coffee logo, Enjoying a cup of Peet’s goodness on-the-go, Alfred Peet, the visionary founder of Peet’s Coffee
Who doesn’t like a cup of coffee to start the day. I am sure there are some who don’t but this is more for those who do. I have been drinking Peets Coffee off and on for years and kept missing it when trying something different. The dark roast has a unique rich flavor that gives me the wake-up and go feeling I need. But wait… there’s more!!! Peet’s Coffee is on a mission to not only craft the perfect cup of coffee, they also are staying true to its core values of sustainability, quality, and innovation. I just found out that Peet’s Coffee has partnered with Enveritas, a non-profit, to assess farm conditions. This makes that cup of coffee so much better.
Sustainability Initiatives: Peet’s Coffee’s dedication to responsible sourcing is exemplified by its partnership with Enveritas, a third-party verification system that ensures coffee producers are treated ethically and sustainably. Through state-of-the-art technology and on-the-ground surveys, Peet’s executes over 20,000 sustainability audits annually, extending its impact beyond certification standards to support small-scale producers worldwide.
Community Engagement: Peet’s Coffee takes a collaborative approach to impact, recognizing that safeguarding forests, watersheds, and livelihoods is a collective responsibility. The company collaborates with competitors, importers, governments, nonprofits, and, most importantly, farmer partners to support the entire farm footprint and benefit small-scale producers.
Innovation and Quality: With over fifty years of dedication to crafting the perfect cup, Peet’s Coffee’s commitment to quality and innovation shines through every step of the process. From partnering with farmers to hand-roasting beans and training highly skilled baristas, Peet’s ensures that every sip delivers the freshest, fullest flavor possible.
As you savor your next cup of Peet’s Coffee, take a moment to appreciate not only the rich flavor but also the company’s unwavering commitment to sustainability, quality, and innovation. With each sip, you’re not just enjoying a delicious beverage—you’re supporting a brand that cares deeply about its impact on the world. So, here’s to raising our mugs to Peet’s Coffee and the positive change it continues to brew.
Here’s your chance to try a cup for yourself. Let’s us know what you think in the comments. Enjoy!
Here’s a fun Coffee Quiz:
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