The “why” and the “Law of Diffusion and Innovation”
What a great example of the concept of “why” vs “what” as the driver of success. It all makes sense especially when he uses Apple, Martin Luther King Jr. and the Wright brothers as examples. Also, the Law of Diffusion and Innovation is another concept that just completely makes sense all backed up with statistics.
Please watch and see what your take away is and how you will apply it to your business or project.
It goes without saying, but the video is old so some of the devices he mentions are obsolete, which makes it that much more interesting hearing him talk about TiVo!
TED Talk, Simon Sinek
Explores the concept of “why” as a powerful driver of success for individuals and organizations. He introduces the “golden circle,” consisting of three layers—Why, How, and What. The majority focus on What they do, some on How they do it, but the most successful leaders and organizations start with Why—their purpose, cause, or belief.
“People don’t buy what you do; they buy why you do it”
– Simon Sinek
He illustrates this with examples like Apple, Martin Luther King Jr., and the Wright brothers. Apple doesn’t just sell computers; it challenges the status quo. Martin Luther King Jr. didn’t have a plan; he had a dream. The Wright brothers believed in changing the course of the world through flight. The talk emphasizes that people don’t buy what you do; they buy why you do it, and successful leaders inspire by starting with Why.
The Law of Diffusion of Innovation
As mentioned in the video, highlighting the importance of attracting those who share the same beliefs to achieve mass-market success. The speaker concludes with the idea that those who start with “why” have the ability to inspire others and lead them towards a common cause.